By now, I’m sure you’ve heard of the whole viral campaign #KONY2012, which was started by the guys behind Invisible Children. If you haven’t, then I suggest Googling it (or just click on the link). Now you’d think that the campaign would receive strictly good press because of the cause and the awareness it is spreading about said cause, but unfortunately, that’s not the case. To tell you the truth, I’m not 100 percent behind #KONY2012 myself, mainly due to the guy behind it all, Jason Russell.
This guy is pretty much as annoying as he looks like he would be. Russell, a USC film grad, looks like your typical hipster douche from a wealthy southern California family. I mean, if that picture isn’t enough for you, the man named his child Gavin. Oh come on, Jason, you’re making it too easy for us.
Now, I’m not saying that this campaign is all bad, because by no means is it. It’s good that the awareness is coming out. But the way in which Russell is presenting himself and profiting off Kony and the LRA is pretty tacky. Even though it seems like Invisible Children is non-profit, it is profit, and Russell is pocketing millions off the merchandise he sells, like those “cool” leather bracelets with the words “INVISIBLE CHILDREN” etched into them. In fact, the Today Show reported that only 32 percent -THIRTY TWO PERCENT -goes directly to help kids in Uganda.
Russell also has this messiah complex that is not only so strong that you can see it when he poses like a modern day Jesus in pictures with all those Ugandan children, but it’s downright off putting. Some quotes regarding the recent Kony video and movement: Read the rest of this entry